Craig Toedtman and Laura Hutchins' New Book 'RDC Hiring Edge' Focuses on the Best Strategies to Define and Market One's Personal Brand

Resource Development Company's recent release "RDC Hiring Edge" from Page Publishing authors Craig Toedtman and Laura Hutchins details how the authors have designed a unique and comprehensive program for individuals seeking new opportunities.

​Craig Toedtman and Laura Hutchins of Resource Development Company, both with diverse backgrounds and experiences in career services, have completed their new book “RDC Hiring Edge”: a motivational guide that was created to be used as a self-paced manual, offering information and advice related to each of the six critical steps recommended for a job-search campaign.

According to the authors, "Our primary goal is to help you crystallize your message to make certain you are pursuing opportunities best suited for you! While some steps might appear to be inconsequential, in the long run, you will understand their purpose. By committing to this program, you will have a clear focus on what opportunities make sense for you to pursue. You will be able to articulate your precise goals and ambitions, and you will have your follow-up marketing pieces in place to aggressively pursue every opportunity that presents itself. It’s hard work, but in the end, you will see the results."​ 

Published by New York City-based Page Publishing, Craig Toedtman and Laura Hutchins' informational work sections are each one step in a series necessary for a successful job search. An effective, multifaceted job search requires all these steps.

There are six critical steps, which include a series of exercises developed to increase the effectiveness of one's search: self-assessment; using effective job-search strategies specific to a job search; developing a strong self-marketing portfolio, including effective resumes and cover letters, commanding introductory statements and personal commercials, and powerful social media profiles; researching the job market and potential employers; developing interviewing skills; and negotiating and closing the deal. At the end of each chapter in this manual, a sampling of digital and hard copy resources is available on various career and job-search topics.

They hope you will find this useful. Readers who wish to experience this educational work can purchase “RDC Hiring Edge” at bookstores everywhere or online at the Apple iTunes Store, Amazon, Google Play or Barnes & Noble.

For additional information or media inquiries, contact Page Publishing at 866-315-2708.

About Page Publishing: 

Page Publishing is a traditional New York-based full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create - not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes and the like. Its roster of authors can leave behind these tedious, complex and time-consuming issues, and focus on their passion: writing and creating. Learn more at

About Resource Development Company, Inc.:

Since 1981, Resource Development Company RDC has helped organizations and individuals make matches. Our Retained Search services assist organizations throughout the nation as they build high-performance organizations. RDC Hiring Edge Career Services provides outplacement services for organizations, as well as job search services for individual clients seeking new opportunities. Learn more at

Source: Page Publishing


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