"Trade Shows From One Country To The Next" from Page Publishing author Larry Kulchawik is a study that delves into international marketing, with a focus specifically on global tradeshow differences and distinctions.
PARKER, Colo., November 1, 2018 (Newswire.com) - Larry Kulchawik, a trade show marketing expert and industry leader, is releasing the second edition of his book “Trade Shows From One Country To The Next”: an informative and well-crafted book that focuses on the needed adjustments -mental, physical, and cultural differences - when marketing a product/service through tradeshows from one country to the next.
The second edition of “Trade Shows from One Country to the Next” is now available.
On how he would describe the book and its message, author Larry Kulchawik said, “After three years on the market, the first edition of Trade Shows from One Country to the Next needed an update regarding the leading venues, trade shows, and show regulations. In addition, two countries were added for a total of 45 countries.
Added emphasis has been placed on cultural diﬀerences when exhibiting outside of your country of origin and applies to any form of face-to-face marketing beyond trade shows.
Recalculating your exhibit tactics and strategies when exhibiting abroad is key to achieving maximum success when marketing internationally. The book input for each country was provided by exhibit suppliers from their country of origin. The theme of the book remains- There is no Right way, there is no Wrong way, there is only a Diﬀerent way. Respect and understand what is diﬀerent, and you are on your way to successful exhibiting abroad.”
Published by New York City-based Page Publishing, Larry Kulchawik’s book is a tome of knowledge abounding with wisdom garnered from years of professional experience at the cutting edge of trade show marketing and management.
Although dedicated to tradeshow exhibit architecture and behavior, much of the information contained in this book also speaks to effective communication skills required when spending a week or less marketing a product in a foreign country. After forty-three years in the international tradeshow arena, the author shares his thoughts and the comments obtained from worldwide experts from the countries outlined. No one person or company is the expert everywhere in the world. Local thinking is very important. There is no right way or wrong way, there is only a different way. This book will appeal to not only exhibit managers, show organizers, venues, and exhibit suppliers, but to those who market anything on a global scale. Effective communication is key!
Readers who wish to experience this gripping work can purchase “Trade Shows From One Country To The Next” at bookstores everywhere, or online at the Apple iTunes store, Amazon, Google Play or Barnes and Noble.
For additional information or media inquiries, contact Page Publishing at 866-315-2708.
About Page Publishing
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Source: Page Publishing